Marketing Outreach Coordinator
The below job description is intended to describe the general nature and level of work being performed by team members assigned to this job. It is not an exhaustive list of responsibilities and is subject to changes and exceptions at the discretion of senior management.
Job Title: Marketing Outreach Coordinator
Position Purpose: Assist marketing director, marketing design coordinator, and leaders in implementing marketing campaigns for recruiting guests and promoting services. Maintain a high level of service by working with the salon spa manager, guest service and guest care teams to communicate promotions to guests who call the Institute.
Competencies: Everyone in the organization must demonstrate these competencies:
- Quality/Compliance: Achieving a standard of excellence with our work processes and outcomes, honoring Institute policies and all regulatory requirements
- Guest Focus: Striving for high guest satisfaction, going out of our way to be helpful and pleasant, making it as easy as possible on the professionals as well as the salon.
- Communication: Balancing listening and talking, speaking and writing clearly and accurately, influencing others, keeping others informed.
- Collegiality: Being helpful, respectful, approachable and team oriented, building strong working relationships and a positive work environment.
- Initiative: Taking ownership of our work, doing what is needed without being asked, following through.
- Efficiency: Planning ahead, managing time well, being on time, being cost conscious, thinking of better ways to do things.
- Coach-ability: Being receptive to feedback, willing to learn, embracing continuous improvement.
- People management (for those with direct reports): Setting clear expectations, reviewing progress, providing feedback and guidance, holding people accountable
Description of Duties: The duties noted below are considered to be essential job functions for one of the following reasons: performance of duty is why the job exists, failure to perform the duty may have serious consequences, limited number of employees available to perform duty, or the duty requires special skills.
- 60% of time is spent executing day-to-day marketing initiatives for the salon to local businesses, potential guests, and at events.
- 30% of time is spent identifying marketing opportunities for the salon’s business
- 10% of time is spent managing various aspects of social media for the salon.
- 150 new guests per week
- 80% booked on a daily basis
- 60% Existing Guest Retention
- 30% New Guest Retention
- 1 new business employee partnership program per month
- Partner with Director of Operations and the Director of Marketing to develop and execute new client recruitment and retention strategies. This includes, but is not limited to:
- Weekly and Monthly Specials
- In The Moment Campaigns (ITP)
- Business Discount Partnerships
- In The Moment Campaigns (ITP)
- Identify, create and execute “In the Moment” promotions by reviewing the open appointments in Millennium and assessing service needs for the day/week to meet salon benchmarks
- Identify, secure then maintain business/salon discount partnership programs including, but are not limited to:
- The Shops on Lane Ave Businesses
- All Chamber of Commerce businesses
- Tips for a Cause Partnerships
- Work with local business and organizations to establish partnerships for program
- Maintain existing partnerships by communicating with organizations on a regular basis and including them on relevant events
- Establish awareness of the services at the Institute to local businesses by attending events such as:
- Yelp Events, Experience Columbus Events, Chamber of Commerce events, etc.
- Create and maintain relationships with outside media sources. Serve as primary point of contact for each media account representative. This includes, but is not limited to:
- Advertising; paper, billboards, magazines, etc.
- Television; local news stations
- Develop and execute social site marketing strategies by pulling analytical reports on a weekly basis and adjusting campaigns accordingly based on results and campaign effectiveness.
- Maintain all social networking and review sites (ex: Twitter, Facebook, Yelp, etc.) by updating the sites with information regarding Institute events, media coverage, etc. This includes, but is not limited to:
- Create an interesting and engaging weekly blog posts for the salon website.
- Partner with stylists and estheticians to create industry based blog posts.
- Promote salon events to all networks including press and discount partnership contacts by personal invite. The events include, but are not limited to:
- Beauty for the Earth
- Earth Jam
- Beauty for a Cure
- Holiday Experience Night
- Earth Month
- Promote Earth Month activities by traveling in community to ask for donations for silent art auction and live auction, as well as maintaining a great partnership with previous donators to ensure future contributions
- Brand Ambassador Program
- Recruit and train representatives from assigned territories to become a Brand Ambassador
- Oversee and facilitate activities of Brand Ambassadors to ensure they are promoting salon specials, events, etc.
- Review each page of the Nurtur the Salon website on a daily basis and communicate any changes needed to website developer.
- Create and print Weekly Salon Newsletter
- Improve guest retention by sending out e-blast coupons to current guests including, but not limited to:
- “We Miss You” coupons
- Providing coupons to guests who complete surveys
- Incorporate leadership’s long term vision, strategic business priorities and key insights into new marketing and public relations initiatives
- Partner with director of marketing to help manage marketing budget
- Track all promotions, including social site, print ad, discount partnerships and ITM promotions. This includes, but is not limited to:
- Communicate new client acquisition and client retention promotion details with entire Salon and Support Center teams. This includes notifying team members of new coupon codes or ad codes to ensure proper tracking
- Run reports weekly to determine effectiveness and profitability of current campaigns. Communicating any concerns or changes to the marketing director.
- Submit weekly marketing tracker and relevant reports to director of marketing.
- Create and track email marketing to existing guests through Demand Force and Millennium
- Maintain relationship with Aveda Corporation by meeting with the Salon Development Partner on a monthly basis to review upcoming promotions for products, ordering challenges, etc.
- Create, print and/or distribute all retail event collateral
- Troubleshoot and remedy Millennium software, Demand Force software and copier/printer challenges
- Communicate with IT contact when computer, phone, security system and server challenges arise
- Bachelor’s Degree in Marketing, Public Relations, or related field.
- Maintain a valid Ohio Driver’s License
- Maintain State required vehicle insurance
- Strong working knowledge of Microsoft Word and Excel required. Knowledge of Adobe Creative Suite preferred.
- Self-directed and resourceful with the ability to handle multiple, simultaneous tasks with exhibited follow-through and initiative
- Willing to work a flexible schedule, including evenings and weekends
- Excellent interpersonal and communication skills; articulate in English; polished phone and interpersonal skills
- Demonstrated ability to work under strict deadlines
- Must be interested in the growth and the conduct of a socially responsible business;
- Commitment to company mission and vision
- Ability to make and implement decisions
- Ability to maintain a high level of confidentiality
- Eagerness to learn and grow in position
- Strong commitment to support Company mission and goals
- Director of Marketing
- Salon Director of Operations
- Salon and Spa Manager
Direction Given: NA
- Must be able to travel occasionally for events, meetings, etc.
- Significant interaction with team members, students and guests.
- Interaction with team members from the Institute Support Center and outside vendors.
Physical Demands and Work Environment: The physical demands and work environment characteristics described here are representative of those that must be met by a team member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
Physical demands: While performing the duties of this job, the team member is required to walk; stand; sit; use hands to handle objects; reach with hands and arms; balance, stoop, talk and hear. The team member must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include vision and ability to read documents.
Some unpacking and packing of materials such as files is required.
Work environment: While performing the duties of this job, the team member is exposed to a noise level that is usually minimal to moderate.